Michael Lewis on the Acquired podcast

The Acquired podcast recently turned 10 years old and Michael Lewis joined the hosts, Ben Gilbert and David Rosenthal to discuss what makes their show so successful.

Here are some clips.

Lewis reflects on his career as an author and how each book needs to find its audience from scratch. Contrast with Acquired, where the audience seems to compound with every episode.

Acquired wouldn’t have been possible unless Ben and David had day jobs in the industry they were covering:

On the importance of scarcity for creative projects:

On keeping Acquired as a boutique business rather than scaling it up: